Justine’s Seller’s Strategy Guide
Listing Your Home
Strategies For A Top Dollar Sale
Hello! I’m Justine, a Realtor with a passion for helping sellers in Summit, Portage, Stark, and Medina Counties achieve their real estate goals. Whether you’re moving on to your next adventure, downsizing, or just ready for a change, I’m here to make selling your home a smooth, successful, and stress-free experience. Selling a home is a big decision, and my goal is to help you feel confident and supported every step of the way. When you work with me, you’ll get more than just someone to list your property—you’ll get a dedicated partner committed to getting you the best possible results. I take the time to understand your unique goals and craft a tailored plan to maximize your home’s value. From professional photography and staging advice to pricing strategies and skilled negotiations, I’ll handle the details so you can focus on your next chapter. You can trust me to be proactive, reliable, and fully committed to getting the best possible outcome for your sale. If you’re ready to sell or just curious about your home’s value, I’m here to help! I’d love the opportunity to help you achieve your goals and make the experience a positive one.
About The Company
eXp Realty
eXp Realty is revolutionizing the real estate industry by combining cutting-edge technology with a client-first approach. As the #1 independent brokerage by transaction sides, eXp Realty boasts a global network of over 96,000 agents across 24 countries, offering unmatched reach and exposure for properties. This expansive network ensures that every listing gets the attention it deserves, while buyers gain access to a wide array of opportunities both locally and globally.
eXp Realty’s innovative tools, advanced marketing strategies, and comprehensive data analytics empower agents to deliver exceptional results. Their collaborative, cloud-based platform allows agents to share insights and resources seamlessly, ensuring clients receive the highest level of expertise and care.
Whether clients are selling a home, searching for their dream property, or investing in real estate, eXp Realty’s commitment to innovation, transparency, and success guarantees a smooth and rewarding experience. With eXp Realty, achieving real estate goals isn’t just possible—it’s inevitable.
Roadmap to “Sold”
As your real estate agent, I will be working on your behalf by guiding you through the entire process and ensuring that every step is done correctly and with your best interest in mind.
Complete A Thorough Assessment of Your Home
Upon listing with me, we will discuss our strategies for selling your home and will immediately start working on getting your home ready for the market. I will assess the location, style, conditions, and features of your home.
Preparation Enhance and Repair Checklist
I will provide recommendations on home repairs and home staging for any budget.
Set A Listing Price
Using a comparative market analysis, we will set an accurate and strategic price that the market will support.
Market and Show Your Home
I will advertise your property to attract the most potential buyers on and offline using tools such as MLS service, social media, mail-outs, open house, an exclusive Realtor network, photography, and staging.
Receive and Negotiate Offers
Together we will review offers that come in and select the best one.
Complete Steps to Closing
We will ensure that your home is ready for home inspections, complete any necessary repairs, and prepare for the final walkthrough.
After Close Treat
I aim to provide you with outstanding service and care before, during, and after the sale!
Steps to Sucess
Before we list your home for sale, we will need to determine the list price and ensure that it is show-ready. The steps include an assessment of the home and its location, conducting a comparative market analysis, home repairs if necessary, and finally, home staging.
In this step, consider your home active and on the market. This is when we deploy proven marketing strategies to attract as many potential buyers as possible. Your home will be photographed professionally and showcased in its best light. Your home will be marketed in a way that exposes it to the most potential buyers.
This is when we’ve found serious buyers and are now ready to talk purchase contract. Offers will be received, negotiated, accepted, and inspections will be ordered. I will be your advocate, helping you manage the transaction and providing guidance along the way!
Get Ready To List
The Preparation
As your Realtor, my first task is to get to know your home and neighborhood intimately. I will ask you relevant questions that will help determine the best selling price. These questions will be about your motivation to sell, the features and condition of your home, any upgrades or renovations since purchase, your current home financing details, and any relevant neighborhood information. Next, I will research the most relevant comparables in your area. Using the information gathered from my research and on your home, I will conduct and provide to you a Comparative Market Analysis (CMA). From these sales on the CMA, we will decide on the listing price of your home.
What is a CMA?
A CMA or Comparative Market Analysis is a tool used by real estate professionals to estimate the value of a home by evaluating similar recently soldd or sale pending) homes in the same area (comps).The components of the analysis include location, lot sizes, square footage, age and condition of the homes, number of bedrooms and bathrooms, special features, and date and terms of sales.Based on these factors, the comps are then adjusted to determine how much it would cost if it were nearly identical to the subject property and sold under current market conditions.
Showcasing Your Home
”You only get one chance to make a first impression.” This timeless
expression has never rung truer than when you’re selling your home. As
your agent, I will provide recommendations on home enhancements for any budget. We will prioritize any necessary repairs, improvements, and
staging efforts that have been proven to bring in the best offers.
Home Staging Checklist
General
- Deep clean enitre home
- Turn on all overhead lights and lamps
- Replace any burned out light bulbs
- Turn ceiling fans off
- Turn off all TVs and computer screens
- Open all blinds, shades, and curtains
- Remove personal photographs
- Make sure front porch is welcoming
- Hide all personal belongings in closets
- Store away any toys
- Remove any seasonal/holiday decorations
- Turn on soft music
Main Living Areas
- Remove personal items and photos
- Remove stacks of magazines, papers, mail, etc.
- Declutter mantel, coffee tables, side tables
- Fluff and arrange furniture pillows
- Remove kid’s toys
- Hide pet beds and kennels
Bedrooms
- Make all beds and fluff pillows
- Clear nightstands/dressers of personal items
- Store away all charging cables
- Clean under bed
Kitchen
- Remove all items from refrigerator doors
- Clean the kitchen sink and put away dishes
- Clear all kitchen counter tops of cooking tools
- Organize any open sleeves
- Hide garbage can
- Hide soaps and cleaning supplies
Bathrooms
- Clear countertops of all personal items
- Put toilet seats down
- Remove all personal items from showers/tubs
- Hang only new, unused towels
- Remove floor mats
Attracting Buyers
Professional Photography
Did You Know
- Homes listed with professional photography sell up to 32% faster.
- Homes with professional photography sell on average for 9% more than the listing price.
- Listings with more than 20 photos spend 32 days less on the market.
- 52% of all new home searches for real estate start online.
- Professional photos result in a 1,200% increase in social shares.
- 68% of consumers say that great photos made them want to visit the home.
Web Presence
With home searches starting online, I understand the importance of casting a wider net and reaching as many potential buyers as possible. Therefore, in addition to listing your home on the MLS, I will also market your home on these online platforms.
According to the 2023 National Association of REALTORS Profile of Home Buyers and Sellers, 52% of buyers found the home they purchased on the Internet.
Social Media 2024 Statistics
64% of the world’s population uses social media. The average daily usage is 2 hours and 20 minutes. The average number of social media platforms used each month is 6.7. Facebook is the most used social platform, followed by YouTube, Instagram, WhatsApp, and then TikTok.
Social media networks have transformed marketing, and their popularity is still growing. I keep up-to-date with the algorithms and strategies on how best to market your home on social media.
Print Media
Despite what some may assume, real estate print marketing has lost neither its importance nor its effectiveness. Seasoned agents like me believe in utilizing the combination of both innovative digital strategies and traditional proven tools. You may see your property advertised in these marketing channels.
- Open House signs
- Neighborhood flyers
- Property Brochures
- Yard signs
- Postcards
- Direct mail
- Newspapers
- Magazine advertisements
Open Houses
Hosting an Open House for your property serves one very important purpose: getting buyers through your door for a look and feel of the home without any pressure. This is an effective and traditional method to drive foot traffic into your home.
How I Prepare for Your Open House
- Post on our company website.
- Post on other popular real estate websites like Zillow and our local MLS.
- Post on online avenues like Facebook location pages.
- Put up multiple “Open House” signs on nearby main streets and street corners.
- Post social media ads.
- Post on our social media accounts.
- Print up postcards and flyers to be distributed.
Close With Confidence
The “Under Contract”
At this point, we have taken the steps necessary to prepare your home for market, decided on a listing price through market-supported numbers, made home improvements to appeal to a large number of buyers, and actively marketed your home. Now, the offers are starting to come in!
This is the time for me to be your advocate and your best friend. I will help you through the offers and negotiations stages, providing technical guidance and support while managing the transaction. I will negotiate in your favor, getting you the best deal possible. I will help you through the process of closing, so you will never be in the dark about each step. I will also be there for you post-closing, helping you beyond closing day. I will ensure that you are closing with confidence.
My Promise to You
There are thousands of licensed real estate agents in this area, but how many of them are dedicated professionals? How many of them can you trust to have your best interests at heart? As your agent, I make these promises to you and so much more!
I promise to tell you the truth about your property.
I promise to disclose all my relationships in the transaction.
I promise not to put my commission ahead of what’s best for you.
I promise to respect your confidences.
I promise to give you good, well-researched and knowledgeable advice.
I promise that you will understand what you’re signing.
I promise to tell you the truth about myself.
I promise to follow through and follow up.
Sincerely,
Justine DeVorss
Contact Justine
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Resources and Experience
When selecting a realty agent you want someone who is resourceful, knowledgeable, and capable of turning a daunting process into a lighthearted one. Click the link below to see our free EXP Realty home valuation tool!
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